Soru is a Japanese clothing brand whose name derives from the Japanese word "ソウル," which means soul. The studio developed the brand's complete visual identity, based on the premise that each piece aims to convey authenticity, lightness, and individual expression—concepts deeply connected to Japanese culture and aesthetics.
The logo combines elegant typography with a central illustrated element: a small symbolic figure representing a soul—simple, friendly, and luminous. This mascot reflects the brand's young and welcoming personality, bringing the consumer closer to its emotional universe.
We opted for a minimalist typographic structure, inspired by the visual balance characteristic of Japanese design, complemented by soft details and a warm color palette, which reinforces the feeling of comfort and closeness.
As a whole, the identity created for Soru translates the union between culture, modernity, and emotion—giving rise to a coherent, memorable, and visually distinct brand within the segment of clothing inspired by Japanese style.
