About us

At Ash & Paper, we believe that every brand begins with a story — and that this story deserves to be translated into design with intention, clarity, and character.

We are an independent studio specializing in branding, visual identity, editorial, social media, and creative direction, where strategy and aesthetics go hand in hand. Our approach combines handcrafted detail with strategic thinking, creating brands that you not only see, but feel. 

We work with companies, independent brands, and entrepreneurs from diverse fields, both in Portugal and internationally. Each project is developed in close collaboration with the client — we understand the brand's roots, its purpose, and its voice to create consistent, lasting, and meaningful visual identities.

From concept to complete branding, from editorial to digital, Ash & Paper was born to build brands that tell stories, bring people together, and authentically occupy their space.

We create brands that have a soul — and visual systems that sustain it